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SEM

 

Concept

The SEM service, Search Engine Marketing, enables us to achieve highly segmented traffic from the search engines. We offer a professional advertising campaign management service on Google, Yahoo! and Miva.

In order to ensure the success of this service, we integrate our own web analytics platform, CONTROLIA, which helps us track the campaign, its profitability and your return on investment.

Sound measurements will help us the optimise the campaign as much as possible, make it easy to perform possible changes in keywords, advertising texts, etc., and thus increase the chances of success.

In short, it is a tool that gives us all the information we need in order to direct your campaign towards the previously defined goals, maximise your ROI and increase conversions.

 

A service focused on lowering the cost per conversion and maximising your ROI = profitable marketing

 

Competitive advantages

Canal IP offers the following reasons for trusting in us when hiring this service:

. Experience in hundreds of SEM projects in multiple sectors and languages.

. Periodic reports tracking the campaign and advice.

. Total transparency when managing the campaigns.

. Integration into the service of the web analytics platform, CONTROLIA, so we can see and assess the evolution of the campaign in order to make the most of your online marketing budget.

. We keep you constantly abreast of the evolution of the campaign so that you can always know which keywords show a higher click rate and which are less effective. We assess which type of advertisement works best in the campaign and we promote that on.

. Utilisation of the most advanced tools on the market.

. We focus on optimising the campaign 100% in order to reach the maximum expected conversion.

 

See our Methodology.